I Did It Again… Another Planner, Another Identity

If you’ve ever bought a planner to become “organized,” or workout gear to feel like someone who hits the gym at 5 AM, you’ve experienced identity shopping. It's not about the stuff—it's about the story we’re trying to buy into. And for ADHD brains, that story often stems from years of trying to mask our challenges and perform a version of “enough.”

As an ADHD Money Coach, I’ve worked with women who keep spending not because they’re irresponsible, but because they’re chasing a version of themselves that feels easier to buy than become. The good news? You don’t need another system, storage bin, or sticker set. You need a shift in identity—one that starts with who you already are, not who marketing says you should be.

In this post, I break down how identity-based spending patterns take root, what they’re really about, and how to rewire your financial habits by aligning them with who you choose to be.

Let’s unpack the cart and reclaim your identity.